Check out this interview with the author of The Book Whisperer Donalyn Miller. Her book was our inspiration behind the Biggest Reader Challenge. This interview came from Education World Wire Side Chat series: and the whole article can be found at the website: http://www.educationworld.com/a_issues/chat/chat242.shtml.
She is quoted as saying, "Schools do a good job of teaching children how to read, but provide little motivation for students to read outside of school. Reading becomes a school task for many children, not an activity they enjoy."

This statement is so true!! And I guess this is where our job, as librarians, becomes important. This is the point when a librarian needs to step in and give the kids that extra motivation.

Hats off again to Mrs. Miller!